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It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out websites. The problem is, most of it hasn’t been published, released or otherwise produced. read more
In this age of social media, apps, click ads and online networks, a once immovable bulwark of business is slowly disappearing–the business card. In the “olden days” the mighty rolodex would sit on the office manager or salesperson’s desk–the all-powerful gatekeeper to leads, key contacts and everything to keep the greasy read more
Its not often a potential landmark business opens in any community. Red Deer has been graced with something very unique – our very own coffee bus – the Traptow’s Cool Beans Bus, straight from the Oxford Circle in London!
Kevin and Becky Traptow have gone to great lengths to open a coffee shop that is unique, enjoyable and has great food. Based on the sun exposure alone, the balcony is the clear read more
Yes. Mistakes happen. Yes. We make them. Mistakes teach designers what they’ve missed, and what they don’t know. Mistakes also give us the opportunity to show integrity, and to make things right. I think mistakes are the single greatest opportunity to show you care about clients. Will you abandon them or make it right? Will you take your lumps or be indignant? Heroes don’t often rise when nothing is wrong. read more
Well, it’s election time again in Canada and Canadians are busy listening to the parties and their platforms. Now, it may be more efficient if the parties would wait a bit longer before calling an election, we seem to get elections more often than we get spring, but we all have to play the hand that’s dealt to us, and get out there and vote.
Planning a wedding? There is so much to think about… colours, guests, venue, photography, attire, flowers, invitations and on and on. We took a little stress off a beautiful bride to be recently and coordinated her wedding print for her. Honestly, it was a privlege! Jennifer Margach and Bryce Thoma are due to wed this summer in the lovely city of Saskatoon, Saskatchewan. read more
January 2011 is a pretty big month – it marks the official five, count ‘em, five year anniversary for Redpoint Design. It marks the end of 2010, in which we saw explosive growth, not in terms of volume, but in terms of technology (social media and all that rabble). And it marks the start of 2011, which we expect will show more explosive growth. It’s also very close to my eleventh year working in design in Red Deer (May is close enough). read more
A month or so ago, the gang here went up to Edmonton to the Graphic Design Association of Canada’s Edmonton Chapter’s charity auction “a Creative Cause“. It was an art auction raising funds for a notable shelter in Edmonton. It was awesome.
I love art auctions. My wife and I used to go to the Red Deer College “Affairs of the Arts” read more
OK, so let’s be honest here. Advertising, marketing and design are crafts that constantly drive towards the next “innovation” or the next “big idea”. Market segments are competitive within themselves to attract customers, and these days the holy grail of advertising is a spot going viral. I personally think this is good and bad at the same time – good because you can reach a market far bigger than you can with standard media, bad because the game is that much harder, and innovation is that much harder to come by. Well, maybe not bad – maybe we should just call it harder. But the game remains the same:
Sounds simple. Well here is an example of something really innovative. And I find the best ads always seem so logical and natural and your first thought may be “How was that never done before?”
An ad for the Nissan Sentra does all this an maybe more. A car commercial showing how fun a car can be with no car. So logical, you’d think it would have been done before. Have a look here:
The design industry has come a long way in 20 years. Heck, it’s come a long way in 10 years. On holidays this summer I noticed something while whiling away the miles on the Trans Canada. We seem to think only computers can render type these days – its a rare thing to write a letter, particularly in business, and the world ceases to exist when an email server goes down. The only thing average people actually write anymore is a grocery list. But there was an age where sign painters created an awful lot of marketing by hand and brush. I’m a little young to really have lived in this era – when a skilled calligrapher could hand letter in various fonts and sizes with accuracy – but somedays I’m jealous of their craft. The last remaining thread of this line of craftspeople is perhaps the window painters that appear around Red Deer on Westerner Days and Christmas.
There was an age where sign painters created an awful lot of marketing by hand and brush. I’m jealous of their craft.
So we thought about this at the studio, and Kayla and I went out and photographed some samples of hand painted signs in August. Here are some samples of the original graphic design: hand created signs:
Cut wood sign, built from a hand lettered logo at Buchart Gardens, Vancouver Island. «I suspect this sign was machine cut»
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#22, 4917 - 48 Street, Red Deer, Alberta T4N 1S8 | Tel: 403-346-9572
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