Feb 3rd, 2010The Elephant in the Room – Part 2
I wrote recently about the conundrum of content. As a designer, you’re paid to create the visuals the content goes into. As a client you pay designers for communications solutions (design is one part of this). It’s neither cost-effective or efficient to write content as a designer – designers know design and clients know stuff.
I’d like to offer some additional insight, but also tackle it from a different angle. I want to offer thoughts as a content manager (I wrote this site – about 60 pages over about four+ weeks, not to mention blogging and twitter). Let’s ignore the incessantly nagging designer whining for better copy from people who would rather be doing other things… let’s talk like one of You – the strong, the free, the client.
I want to offer thoughts as a content manager, not as the incessantly nagging designer whining for better copy, but one of You – the strong, the free, the client.
I learned how hard it is to generate decent copy for your own marketing when I wrote this site, I had to generate the mental horsepower while paying the rent and actually working. I was bloody well exhausted.
I realized I am exactly like my own clients. I’m not a full-time writer (I’m ok, but my grammar bad is), I’m a designer who does stuff like build print outputs and cut HTML. Our clients do stuff like welding and driving trucks. My stuff is more important than my website, just as their stuff is more important than their marketing. At one point last fall, I even thought about hiring a real writer. Because I was utterly spent. read more